Definitions for public relations: 1. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. https://www.prsa.org/all-about-pr/ 2 . Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility. https://blog.hubspot.com/marketing/public-relations-definition Useful PR websites: 1. https://www.prsa.org/all-about-pr/ 2. https://blog.influenceandco.com/what-is-public-relations 3. https://money.howstuffworks.com/business-communications/how-public-relations-works1.htm