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America by the Numbers

1.
           5 Main Points:
·      This is the first national series dedicated to examining how quickly the nation is becoming more diverse and how those changes are playing out in local communities across the U.S.
·      This video pointed out how important diversity is in our Advertising world
·      70% of growth come from Latina families 
·      The new American mainstream —the growing number of Asians, Latinos, African Americans, mixed race, immigrants, women, youth, and LGBT— is influencing elections, culture, commerce, and every facet of contemporary life.
·      Americans trust public media to explore the issues that matter most and to provide in-depth and thoughtful coverage from diverse perspectives


2. 
      I think that in our century Facebook would be the most influential social media app for Hispanic audience. According to EMarket, the way US Hispanics use social networks can best be observed on Facebook. They’re using it to keep in touch with each other and keep up to date on the day-to-day happenings of their lives no matter where they may live. They also tend to use Facebook to ask their friends and family for their opinion on items or services they’re looking into purchasing.
“The option Facebook gives brands to target Hispanic consumers based on their language affinity is really valuable,” said Massolo

https://www.emarketer.com/Article/Social-Media-Help-Brands-Earn-Trust-of-US-Hispanics/1014739

3.
      This is an ad for Apple. "At Apple, “open” isn’t just a word. It’s our culture. One that embraces faiths, disabilities, races, ages, ideologies, personalities, and differences. Because humanity isn’t singular. It’s plural." Apple embraces their diversity!

https://www.youtube.com/watch?v=cvb49-Csq1o 

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