PR Blog

1.      After reading the topic of corporate reputation, summarize in your own words, three main takeaways from the reading.   a.      Having strong branding is very important in any companies b.      Having sponsorships gives companies an opportunity to create more publicity c.       Authenticity is key 2.      What is corporate reputation? Corporate reputation is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. 3.        Identify the best corporate reputation companies (at least two) and explain what this company is doing (in terms of social responsibility). a.      LinkedIn’s non-profit initiative, LinkedIn for Good, works with various organizations to connect underserved communities to...

It’s 1:20 pm on March 23, 2005, in Texas City, Texas. You work at the BP refinery in the town. Suddenly, an explosion rocks the ground. You go outside and see large flames and smoke coming from the direction of the isomerization unit. You know that the workers were performing a start-up at the isomerization unit today, and start-ups are one of the most dangerous procedures at refineries. Alarms going off, people are running and shouting, and some personnel are heading over help. You are the public relations person on the BP Texas City crisis team. What do you do now? What does the organization need to do to respond to this event?                  The first thing I would do is make sure my team knows what the pant of action is and potential risks. This plan creates a structure for communicating with internal and external stakeholders, in the event of a crisis that affects the reputation or n...