Skip to main content

Conflict management/crisis communication

  • It’s 1:20 pm on March 23, 2005, in Texas City, Texas. You work at the BP refinery in the town. Suddenly, an explosion rocks the ground. You go outside and see large flames and smoke coming from the direction of the isomerization unit. You know that the workers were performing a start-up at the isomerization unit today, and start-ups are one of the most dangerous procedures at refineries. Alarms going off, people are running and shouting, and some personnel are heading over help. You are the public relations person on the BP Texas City crisis team. What do you do now? What does the organization need to do to respond to this event?

           
     The first thing I would do is make sure my team knows what the pant of action is and potential risks. This plan creates a structure for communicating with internal and external stakeholders, in the event of a crisis that affects the reputation or normal business functions of the organization. To ensure that every aspect of your plan aligns with this common goal. We will be delivering a great deal of information in a short time, honest and straightforward. Don’t speculate. Don’t sugarcoat the issue. Our goal is to build trust. I would alarm all the employees to proceed with caseous according to the evacuation rules that we had posted in case something like that would happen. On that plan of action, it would say who is doing what and who needs to follow who in case of something dangerous happening. I would call 911 immediately to make sure that all the workers that were doing dangerous work are okay. I would make sure all the professionals that were hired to help in situations like that, that work in this company know exactly what they are doing and following all the instructions. I would also contact their families and let them know what happened, no matter what. The next day I would introduce employees their bill of rights and presented a detailed list - which included monetary compensation - of what the company would do to help all the affected workers and their families. We would also share that on social media ourselves, apologizing to everybody about what happened. We would say sorry. It’s even more important to let the public know that we have employed tactical steps to ensure this event will not recur.

Comments

Post a Comment

Popular posts from this blog

Definitions for public relations: 1.  Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. https://www.prsa.org/all-about-pr/ 2 .  Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility. https://blog.hubspot.com/marketing/public-relations-definition Useful PR websites: 1.  https://www.prsa.org/all-about-pr/ 2.  https://blog.influenceandco.com/what-is-public-relations 3.  https://money.howstuffworks.com/business-communications/how-public-relations-works1.htm
Post a Comment
Read more

Four Models of PR

                               Four Models of PR are: Press Agent/Publicity - it is a one - way communication. It uses the persuasion and manipulation to influence audience to behave as the organization desires. Main purpose of it is propaganda. Today it practiced in sports, theater and product promotion. Public Information Model - it is a one - way communication. It uses press releases to distribute the information. Main purpose of it is dissemination of information. Today practiced in government and nonprofit businesses.  Two-Way Asymmetrical Model - it is a two - way communication. It also uses persuasion and manipulation to influence audience to behave as the organization desires, but at the end doesn’t use research to find out how its public feels about the organization. Main purpose of it is scientific persuasion. Today practiced in competitive b...
Post a Comment
Read more

America by the Numbers

1.             5 Main Points: ·       This is the first national series dedicated to examining how quickly the nation is becoming more diverse and how those changes are playing out in local communities across the U.S. ·       This video pointed out how important diversity is in our Advertising world ·       70% of growth come from Latina families  ·       The new American mainstream —the growing number of Asians, Latinos, African Americans, mixed race, immigrants, women, youth, and LGBT— is influencing elections, culture, commerce, and every facet of contemporary life. ·       Americans trust public media to explore the issues that matter most and to provide in-depth and thoughtful coverage from diverse perspectives 2.         I think that in our ce...
Post a Comment
Read more