PR Blog

It’s 1:20 pm on March 23, 2005, in Texas City, Texas. You work at the BP refinery in the town. Suddenly, an explosion rocks the ground. You go outside and see large flames and smoke coming from the direction of the isomerization unit. You know that the workers were performing a start-up at the isomerization unit today, and start-ups are one of the most dangerous procedures at refineries. Alarms going off, people are running and shouting, and some personnel are heading over help. You are the public relations person on the BP Texas City crisis team. What do you do now? What does the organization need to do to respond to this event?                  The first thing I would do is make sure my team knows what the pant of action is and potential risks. This plan creates a structure for communicating with internal and external stakeholders, in the event of a crisis that affects the reputation or n...

1.             5 Main Points: ·       This is the first national series dedicated to examining how quickly the nation is becoming more diverse and how those changes are playing out in local communities across the U.S. ·       This video pointed out how important diversity is in our Advertising world ·       70% of growth come from Latina families  ·       The new American mainstream —the growing number of Asians, Latinos, African Americans, mixed race, immigrants, women, youth, and LGBT— is influencing elections, culture, commerce, and every facet of contemporary life. ·       Americans trust public media to explore the issues that matter most and to provide in-depth and thoughtful coverage from diverse perspectives 2.         I think that in our ce...

                               Four Models of PR are: Press Agent/Publicity - it is a one - way communication. It uses the persuasion and manipulation to influence audience to behave as the organization desires. Main purpose of it is propaganda. Today it practiced in sports, theater and product promotion. Public Information Model - it is a one - way communication. It uses press releases to distribute the information. Main purpose of it is dissemination of information. Today practiced in government and nonprofit businesses.  Two-Way Asymmetrical Model - it is a two - way communication. It also uses persuasion and manipulation to influence audience to behave as the organization desires, but at the end doesn’t use research to find out how its public feels about the organization. Main purpose of it is scientific persuasion. Today practiced in competitive b...

Definitions for public relations: 1.  Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. https://www.prsa.org/all-about-pr/ 2 .  Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility. https://blog.hubspot.com/marketing/public-relations-definition Useful PR websites: 1.  https://www.prsa.org/all-about-pr/ 2.  https://blog.influenceandco.com/what-is-public-relations 3.  https://money.howstuffworks.com/business-communications/how-public-relations-works1.htm